Mar 4, 2024
How does branding tie into your podcast? As a podcast host, figuring out how to communicate why your episodes are worth listening to is one of your most important tasks. Downloads are nice and all, but it’s the strength of your brand—and really nailing down how you want your listener to feel—that encourages them to earmark some of their extremely valuable time for listening to your show. This is what truly sets you apart from the competition.
Dr. Brigitte Bojkowszky is a brand strategist and educator with more than 20 years of experience in her field, and she’s also a podcast host herself! She joins Mary to chat all things branding, marketing, and the audio experience. They cover everything from what the potential podcaster needs to consider before pressing record to the importance of consistency and accessibility across every iteration of your brand voice.
Discover Brigitte’s secret sauce for successful brand integration:
- Why knowing your values is essential to building your brand and your podcast
- When a podcast isn’t the right move for your business
- What to ask yourself before you launch your show
- How the interplay between your podcast and AI is like music
Links worth mentioning from the episode:
- Download your Branding Starter Checklist
Engage with Brigitte:
- Brigitte’s website - https://bridgetbrands.com/
- LinkedIn - https://www.linkedin.com/in/bojkowszkyb/?originalSubdomain=at
- Brigitte's book Significant Women - https://www.amazon.com/dp/B0927YG1FH
- Facebook - https://www.facebook.com/BridgetBrands
- Facebook - https://www.facebook.com/brigitte.bojkowszky
- Instagram - https://www.instagram.com/bridgetbrands
- Twitter - https://twitter.com/BridgetBrands
- YouTube - https://www.youtube.com/@bridgetbrands
Connect with Mary!
- Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com
- Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/
- Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions
- Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter
- Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com
- To learn more or work with Mary, check out https://www.organizedsound.ca
Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com